Social websites are by far the easiest ways to gather information at almost zero cost in snap-shot time. However, this enormous potential has not been harnessed to realize these huge benefits. Let me share a couple of tips that can help you make the most out of a corporate twitter account allowing multiple log-ins.
1. Build up a list of trusted tweeters. The primary function of a corporate twitter account is to allow other trusted tweeters, probably known to you, post comments on your behalf. It’s important to know what type of people you are entrusting with your company’s image. So keep you list definite for easier tracking..
2. Use a consolidated platform. Do not allow your list of tweeters to access your account through the main portal twitter.com. Instead allow them to access your account through a shared platform such as Hotsuite to enable you track who and what they are tweeting. This allows you to control what content is being posted out there. Protect your company’s image.
3. Automate your tweets. This will reduce the time it takes to compose tweets and allows you more time to find important information for tweeting.
4. Prepare your strategic tweets in advance. Anticipate and prepare for tweets designed to drive a promotional campaign. This ensures that you communicate the right information as soon as possible
5. Organize frequent forums to meet with people on your tweet list. Keep you tweet corporate account participators a breast with the on goings of your company. This keeps the bond for those tweeting on your behalf and keeps them on your corporate account longer.
6. Appoint a helping authority. This ensures accountability and responsibility from those you are entrusting with your corporate account
Some of the factors that you need not to consider are:
1. Tweeter’s vocals. A tweeter’s voice does not feature anywhere on the Twitter portal. All that matters is that your tweeters can adequately communicate your company’s image in written form.
2. Do not feel obligated to post tweets all the time. Keep it simple. Only communicate when and what you need to.
3. Keep it Simple. Resist the urge to impress with scholarly statement. All you need to do is convey information in a language that can be understood. No one is impressed with heavy words
Managing a corporate Twitter account for your organization is not such a gruesome task. All you need to ensure that what is posted to the world is accurate and reflects a proper company image. Remember that you can achieve so much with a corporate twitter account at minimal cost.
