Verizon dropped hundreds on millions on BlueJeans at the height of pandemic lockdowns. Three years and some change later, the lesser-known video-conferencing app is done for.
In a mass email to users, Verizon said today that it “made the difficult decision to sunset our suite of BlueJeans products,” 9to5Google first reported.
Verizon added that it chose to kill the B2B app “due to the changing market landscape.” That changing landscape has everything to do with Zoom, which dominated the COVID-19 video-conferencing boom.
BlueJeans was founded in 2011 by former chief technology officer Alagu Periyannan and former CEO and head of product Krish Ramakrishnan. Within two years of the Verizon deal going through, both cofounders left, as did BlueJeans’ other former CEO Quentin Gallivan and former CFO Robert Park.
The first BlueJeans features to go, as of August 31, will be its basic and free trial tiers. A member of BlueJeans’ support staff told TechCrunch by phone that video-conferencing service will continue to operate normally for other users until at least December 2023.
For now, the BlueJeans website still reads, “Nothing fits better than BlueJeans. Meet for as long as you want. Forever.”
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