And soon we shall bid adieu to the twitter brand and, gradually, all the birdsJuly 23, 2023
There’s only one place to start with today’s tech news – Twitter’s overnight rebranding to X. It started with yesterday’s Tweet above from Elon Musk, which kicked off a fast-paced makeover for the social media site that gave it a new logo.
Over the next few hours, Musk took part in a Twitter Spaces chat (where he stated that “we’re cutting the Twitter logo from the building with blowtorches”) and changed his Twitter profile to the new logo.
So what exactly is going on? As ever with Musk, there method to the apparent madness remains slightly unclear, but it’s likely to be related to Musk’s recent announcement of xAI and his desire to turn Twitter into an all-encompassing app in the guide of China’s WeChat. More on that shortly…