Instagram is no stranger to taking product ideas from other companies and turning them into their own successes. Just ask Snapchat about Instagram Stories or TikTok about Instagram Reels. This time, the company is coming for Twitter with Instagram Threads.
Today, the head of Instagram, Adam Mosseri, on why the company now wants to take on Twitter.
“Hard Fork” is hosted by Kevin Roose and Casey Newton and produced by Davis Land and Rachel Cohn. The show is edited by Jen Poyant. Engineering by Alyssa Moxley and original music by Dan Powell, Elisheba Ittoop, Marion Lozano, Sophia Lanman and Rowan Niemisto. Fact-checking by Caitlin Love.
Special thanks to Paula Szuchman, Pui-Wing Tam, Nell Gallogly, Kate LoPresti and Jeffrey Miranda.