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Meta’s Threads has gone live (kind of)
The Threads app isn’t due to go live until tomorrow (July 6), but we were given a sneak peek of the interface earlier today. That’s because the web version went live early, seemingly accidentally as it’s no longer available. A small band of influencers and brands were merrily posting away – no problem, Meta, our early invite must have got lost in the post…
I had a quick tinker and it’s, well, a text-based Instagram. You can go into dark mode by clicking the Threads logo at the top. And your options are mainly writing posts, liking posts and replying. But it’s clear this will give Twitter a massive shove when it’s already very off balance – this week we’ve already seen Twitter spring ‘rate limits’ on users with no warning, and put a new version of the popular Tweetdeck behind a paywall.
This week’s rumblings are the real billionaire cage fight, it seems…
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