With free membership, Patreon hopes to enable creators to more easily access their fans, even those who don’t pay for bonus perks.
Patreon’s new e-commerce shops also make creators’ lives easier — instead of directing fans to other platforms, they can just sell products like bonus podcasts, videos, music or writing directly on their Patreon page. Oftentimes, this bonus content is part of a creator’s existing paid membership, and selling it outside of that membership could potentially cheapen its value. However, Gutman says he thinks that this feature offers another way to convert one-off e-commerce shoppers into longterm, month-to-month subscribers. And for creators, that sustainable monthly income is more important than anything.
For e-commerce transactions, Patreon will keep 5% of the sale, plus tax and payment processing fees. That’s lower than the cut Patreon takes from subscriptions, which starts around 8%. Starting now, creators can sign up to join the waitlist for access to these features, which are anticipated to roll out more broadly later this year.
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