Yahoo! Publisher Network has been launched in closed Beta for a while and many bloggers hoped it could be a big competitor for Google Adsense or any other PPC advertising networks. However, everything was clear when it was officially announced to be closed on 30 April, 2010.
This decision as stated in its announcement only affects its self-service platform for small publishers who syndicate Yahoo’s Content Match (contextual) listings. However, this decision does not affect nor impact Yahoo’s relationship with large direct publishers and partners in any way.
We are almost small publishers then this decision really affects us. However, as YPNO is only open for US-based publishers then other countries seems to be out of the game. TechCrunch and many other bloggers have informed us about this but many of you did not believe as this news was just published the April Fool Day. But, it was true!
But, there is a good news that Yahoo! Publisher Network also recommend you to use Chitika Network which I have several times mentioned about andf you can easily see the logo on Chitika homepage as below:
I was quite surprised with this news and I thought that was an April Fool from Yahoo but unfortunately it was true and YPNO was really dead! Another wrong strategy from Yahoo.
Good luck to you guys!
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